Amanda Alexander
Toy Trade Sales Agent representing the most exciting toy and gift brands across the independent retail sector in the UK.
After years running Giddy Goat Toys as a bricks-and-mortar independent toy shop, I’ve taken everything I know about what sells, what parents love, and what keeps children coming back — and put it to work as a sales agent. I help independent retailers, garden centres, and gift shops build toy ranges that perform.
My portfolio spans wooden toys, plush, games, science kits, arts & crafts, and sensory play. Browse the brands below, view the 2026 catalogues, and get in touch to discuss your range.
Brands I Represent
Click any brand to find out more.
Juratoys
Three iconic European brands — traditional wooden toys, quality plush, and charming gifts.
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Halilit & Partner Brands
A powerhouse portfolio of baby, sensory, and educational toys from six specialist brands.
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Skillmatics
Games and crafts children can’t put down — Guess in 10, Poop Wars, Foil Fun, and more.
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Thames & Kosmos
Children’s science kits, strategy games, and the hugely popular Exit escape room range.
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Cubika
Beautiful Ukrainian wooden toys and puzzles — fantastic quality at outstanding prices.
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Zimpli Kids
Bath bombs, Gelli Baff, bath crayons — safe, colourful, multisensory fun.
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Cozy Time
Microwaveable plush animals, slippers, neck wraps, puppets, and cosy accessories.
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Craft Buddy
The UK’s leading art and craft brand — Crystal Art, Paint by Numbers, and Forever Flowerz.
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Jiggle Pals
UK-made collectible fidget toys and articulated mini figures for fun and creativity.
View brand →Giddy Goat Toys — The Toy Shop
For 12 and a half years Giddy Goat Toys was a much-loved independent toy shop in Didsbury, Manchester, renowned for its fantastic choice of toys, games, books and gifts.
The shop closed in March 2025 so I could focus on my role as a Sales Agent, but I do still have a curated range of toys, books and games available to purchase online.
Visit the ShopInterested in stocking any of these brands?
I’d love to hear from you — whether you’re looking to open a new account or add to an existing range.